Innovation Incubation
Yahoo is pulling in the troops to encourage big ideas. In trying to turn around the struggling tech company, CEO Marissa Mayer says communciation and collaboration requires everyone to be present in their offices.
Nascar would probably agree. Their recent development of an Air Titan to remove rain faster from race tracks resulted from a team challenge. Nascar's chairman and CEO said "Lets change the way we do it, let's innovate, let's get a system and the goal is to improve it by 80 percent." (NYT article by Viv Bernstein - 2/23/13)
On the other hand, some of the best ideas come while we are all alone, driving or dreaming. The Pantone color system that assigns numbers used around the world came to Lawrence Herbert as he was driving to work as the owner of a printing company. He single-handedly created a 'universal language' of color in the '60's. ((The red in the American flag is #193). (NYT article by Pagan Kennedy - 2/24/13)
Legislating innovation by forcing people to change the way they are working, and living, is a risky deal. America continues to see child care as a woman's issue, and having a CEO who only needed two weeks of maternity leave is not an encouraging signal to moms. It will be interesting to see if Yahoo's reversal of telecommuting creates the next new thing.
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